Student Toolkit
Want to turbocharge your fundraising efforts? We have some brilliant ideas to get you started. Read on and download our tools today to kick your campaign into high gear!
Édouard’s tips for personalizing your fundraising campaign
Need help convincing your friends and family to donate to your fundraising campaign?
Here are some arguments that are sure to turbocharge your pitch.
Argument 1:
Sainte-Justine is a hospital for all children in Quebec.
From Gaspésie to Sherbrooke, families need the specialized care that only CHU Sainte-Justine can provide.
Argument 2:
Every bulb is a beacon of hope.
No donation is too small. Every gift helps brighten the spirits of families forced to spend the holidays at Sainte-Justine.
Argument 3:
Do it for kids like me.
Illness doesn’t discriminate. No one’s immune to an accident or life-altering diagnosis. That’s why we need to support Sainte-Justine; so its teams are ready when we need them.
Three secrets to a successful fundraising campaign

Spread the word
Let your social media followers know about your campaign. Here’s a sample post you can share, along with a private message you can use to reach out directly to friends and family.

Speak from the heart
Tell people why you are raising funds for Sainte-Justine so they feel inspired to support you with a donation.

Make your fundraising page personal
Add a picture or a special message explaining your goal in more detail and letting the people in your community know what you hope to achieve by being a part of the Youth Tree of Lights campaign.

Share your fundraising page on social media
Posting a link to your fundraising page on your social media accounts is a fantastic way to get people’s attention and win over potential donors. And remember to tag individual donors in the comments and thank them for supporting your efforts — it’ll help take your visibility to even greater heights!
You can even share a story of your own about Sainte-Justine or explain what made you decide to join the Youth Tree of Lights campaign. Your followers will feel more motivated to sponsor you if you make it personal.
Social media visuals you can download and use
Like the old saying goes, a picture is worth a thousand words. Here are some visuals you can use to capture people’s attention and encourage them to donate to your fundraising page.
(french only)
Share a link to your fundraising page in a DM or email
Send a personal message to your friends and followers with a link to your fundraising page.










